Medill department of integrated marketing communications jimc 2013 | page 56 article | iceillnorteterneu journal of integrated marketing communications stages of career development, and guiding insights reflecting the state of the marketing communications industry finally, we benefited from the major talentq conference in november. 6 steps in the imc planning process you might be surprised at just how many businesses and organizations i talk with that do not have an integrated marketing communications (imc) strategy in place from b2b to b2c, large to small, an imc strategy is as essential as a business plan. Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another for example, a company may promote a new logo , slogan, or strategy through multiple media such as print, television, web, and social networks. This article represents a critical analysis of marketing communications materials used by coca-cola company, a global beverage manufacturer and retailer based in georgia, united states the coca cola company is a global manufacturer, marketers and seller of non-alcoholic beverages and syrups based.
Communications (imc) is a strategic communication process that uses multiple marketing communications tools to promote awareness of a company's product or service, informing consumers about features and benefits, while moving targeted customers to make a purchase. Marketing communications (mc, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. Integrated marketing communication (imc) is a concept of marketing that recognizes the added value of a comprehensive plan of a number of communication disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency and maximum communication. Analysis showed that a significant number of consumers did not want to carry bulky cds and have to switch back and forth when selecting artists and songs rather, they would be willing to spend in excess of $200 plus for the convenience that the ipod provides .
The competence of the combined components used in the coca cola integrated marketing communications exemplifies the excellence that can be achieved by a single brand. Other integrated marketing communication plans the aim of this imc plan is to create awareness that red bull flux has a different taste compared to the original 24 we will engage in hype-producing activities during the months without major events. Integrated marketing communications is a term used to describe a holistic approach to marketing communication it aims to ensure consistency of message and the complementary use of media the concept includes online and offline marketing channels online marketing channels include any e-marketing.
Integrated marketing communications quick guide integrated marketing communications success factors the characteristics of integrated marketing communications have been summarised by pickton and broderick as the 4 cs of: coherence - different communications are logically connected. The marketing communications mix is also called promotion, which corresponds to the promotion component of the marketing mix or 4ps (see nike inc's marketing mix or 4p) the company is a good example of a business that uses different kinds of communication in its promotion activities. Integrated marketing communications is a simple concept it ensures that all forms of communications and messages are carefully linked together at its most basic level, integrated marketing communications, or imc, as we'll call it, means integrating all the promotional tools, so that they work together in harmony. The integrated marketing communication hence is a process of building and continuously reinforcing mutually profitable relationships with various stakeholders such as employees, consumers and the general public, through the development and coordination of a strategic communications program that enables stakeholders to make a constructive.
Integrated marketing campaigns can be a tricky art to perfect we live in a multi-media world, which means that new media and old media sit alongside one another, sometimes competing, other times working collectively - in the case of integrated campaigns they work together. You will have access to the latest trends and tools that are used in integrated marketing communications you will be able to use tools such as customer promotion activities, public relations, cause related marketing, crisis management, social media marketing, digital marketing, and search engine optimization for your products and services.
Integrated marketing explore the strategy of integrated marketing is the whole really greater than the sum of its parts in integrated marketing practice, the answer is undoubtedly yes consider, for example, the recent domino's pizza brand turnaround, constructed on the admission that their pizza used to taste like cardboard and ketchup. Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz - product, price, place and promotions. A detailed situation analysis that consists of an internal marketing audit and an external analysis of the market competition and environmental factors 2 specific marketing objectives that provide direction, a time frame for marketing activities, and a mechanism for measuring performance. Integrated marketing is a unified, immersive, cost-effective strategy that makes the most out of your marketing budget it relies on brand identity and storytelling to create a strong, singular message to focus on.